Session Description:
Planned Giving serves an important role for the well-being of both donors and charities. More specifically, it helps our donors achieve personal wishes and heartfelt goals, while at the same time providing critical revenue to sustain our organizations. But, as we all know, marketing planned giving can be challenging.
Need some practical ideas and insights to take your efforts to the next level? Topics will include:
• Messaging
• Audience Segmentation
• Strategies – including surveys
• Neuromarketing principles
Key Take-Aways:
• Planned giving marketing ideas and practical tactics to explore with your team.
• Learn why storytelling is viscerally powerful and essential for your efforts.
• Key insights to help you think out of the box and guide you in creating your plans and messaging.
Speaker Bio
Vicki Brummond, MBA
Director of Marketing & Communications – the Tacoma Rescue Mission
Vicki has extensive experience leading marketing efforts for nonprofit and for-profit organizations. Currently, she’s the Director of Marketing & Communications for the Tacoma Rescue Mission where she develops and manages strategies that drive fundraising and awareness.
Previously, Vicki led planned giving marketing for 15+ years at World Vision, a billion dollar humanitarian organization with U.S. headquarters in Federal Way and offices around the globe. As Product Marketing Leader, she oversaw the creation of campaigns, direct mail, brochures, websites, product training, and more. Her innovative strategies increased engagement and drove deferred revenue pipeline growth. While there, she developed a survey that consistently generated industry-leading response rates, a predictable flow of leads, and crucial donor data that previously had been difficult or impossible to uncover.
Vicki completed a Planned Giving Intensive Training graduate course at Texas Tech University taught by renowned industry expert, Dr. Russell James. She actively seeks out and applies the latest industry research, including best practices from neuromarketing. A past speaker at Advancement Northwest’s Forum on Strategic Fundraising and WPGC’s Planned Giving Day Conference, she enjoys sharing her passion for marketing and empowering others.
Previously, Vicki led marketing and communications for national brands including Blue’s Clues / Nickelodeon, Philips, and Hallmark. She received her MBA from Northwestern University in Evanston, Illinois.
Location:
1105 Sixth Avenue
Seattle, WA 98101-3011
Time:
January 13th
11:30 AM - 1:30 PM